kickstarter
Crowdfunding's potential as a marketing tool
MEDIA TALK: Crowdfunding gets the user literally invested in a product. Can brands use this method to heighten levels of consumer engagement?
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Community, ideas and stories: Kickstarter's Yancey Strickler
SALT LAKE CITY - In the five years since its creation, Kickstarter has raised more than $1 billion on projects to send objects into space, build gadgets and make films Hollywood wouldn't fund. Here, from an address at the Adobe Summit, is what founder Yancey Strickler says he's learnt.
Lomography builds brand on passion of analogue photographers
ASIA-PACIFC – In a world where the smartphone is the only camera many people will ever use, retailer Lomography has found success by building a community around the old-fashioned art of analogue photography.
OPINION: Big-name brands cannot ignore Kickstarter trend
Kickstarter lets everyday folks attract real money to fund their ideas—if their ideas light the public imagination. Why should brands worry about that? RamKrishna Raja, managing director of digital at IPG Mediabrands in Thailand, explains.
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