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Agencies await result of Mengniu creative pitch for premium milk products
BEIJING - McCann Worldgroup, DraftFCB, Grey and a couple of other agencies are tipped to have joined a creative-agency pitch for Mengniu's deluxe milk brand Telunsu (特仑苏).
Coca-Cola debuts crowdsourced song to cheer Chinese Olympians on
BEIJING - With the London 2012 Olympic Games around the corner, a song co-created by 200 million Chinese and performed by Lang Lang and Jacky Cheung marked the climax of the “Beat For China, Move The World” campaign co-organised by the Chinese Olympic Committee and Coca-Cola China.
Langham Hotels signs Chinese pianist Lang Lang as global ambassador
HONG KONG - Chinese pianist Lang Lang has been chosen by Langham Hotels International as its first global ambassador for The Langham and Langham Place brands.
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