BEIJING - McCann Worldgroup, DraftFCB, Grey and a couple of other agencies are tipped to have joined a creative-agency pitch for Mengniu's deluxe milk brand Telunsu (特仑苏).
The pitch took place last December and a decision is reportedly imminent.
A source close to Inner Mongolia Mengniu Dairy said that DraftFCB is the incumbent agency for the brand, having held the account since 2010.
Internationally acclaimed Chinese pianist Lang Lang (pictured) has served as the brand ambassador.
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