laopu gold

Laopu Gold: The rise of China’s ‘Hermès of gold’ in the luxury jewelry market
Jul 30, 2024
Yimin Wang

Laopu Gold: The rise of China’s ‘Hermès of gold’ in the luxury jewelry market

Despite its reputation for traditionally crafted gold jewelry and being dubbed the “Hermès of gold” luxury brand Laopu Gold faces stiff competition following its initial public offering in Hong Kong—challenging the brand to uphold its status in a competitive market.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Amazon splits global media between GroupM and OMG after a decade with IPG

1 Amazon splits global media between GroupM and OMG after a decade with IPG

OMG Thailand strengthens leadership bench with key appointments

2 OMG Thailand strengthens leadership bench with key appointments

The Philippines' top 50 brands

3 The Philippines' top 50 brands

KitKat ad features man weighed down with office burdens

4 KitKat ad features man weighed down with office burdens

Dentsu China overhauls leadership

5 Dentsu China overhauls leadership

New Zealand’s newest pop-up restaurant aims for the stars—literally

6 New Zealand’s newest pop-up restaurant aims for the stars—literally

'Very demure, very mindful': TikTok's latest craze is marketing gold

7 'Very demure, very mindful': TikTok's latest craze is marketing gold

PHD appoints Eileen Ooi as APAC CEO

8 PHD appoints Eileen Ooi as APAC CEO

Unilever consolidates creative accounts for beauty brands with WPP

9 Unilever consolidates creative accounts for beauty brands with WPP

Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract

10 Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract