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3 tech companies that may advance location-based ads in China
Despite smartphone ubiquity, location-aware marketing has not taken off in China. We look at the reasons why, and some companies that may change the picture.
CASE STUDY: How Lenovo gained traction with marathon-marketing in China
MAINLAND CHINA - Lenovo has tried to expand the user base of its smartphones with the help of sports marketing, specifically in marathons.
Yahoo disappoints with shutdown of Indonesian social-media site Koprol
INDONESIA - Yahoo's decision to shut down Indonesian location-based social network Koprol, which it acquired two years ago, will likely disappoint the service's 1.5 million users but is not surprising given Yahoo's struggles, according to local digital experts.
Consumers in Asia eager to adopt location-based services: TNS mobile-marketing study
GLOBAL - For marketers looking to leverage mobile's popularity, location-based services (LBS) are their best bet, according to TNS. The insights firm's 'Mobile Life Study' found that more than 60 per cent of mobile-phone users worldwide who don't yet use LBS said they want to.
Starbucks launches location-based Christmas campaign in China
CHINA - Starbucks is building a Christmas campaign in Eastern China, powered by near-field communication technology and Jiepang's location-based service social network.
7-Eleven uses LBS and social media to boost brand engagement for City Cafe
7-Eleven has launched a branding campaign for its City Cafe in Taiwan as a follow-up to its existing slogan of ‘With City Cafe, the whole city can be your coffee shop'.
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