lee smith
'It's a problem, but we can fix it': marketers vow to defeat ad fraud
MEDIA360 SUMMIT - Ad fraud is a problem, but the industry can resolve it if all parties work together, according to participants in a panel discussing programmatic buying at the Media 360 summit in Hong Kong.
OMG appoints James Dutton MD for Resolution
SINGAPORE - Omnicom Media Group has named James Dutton to the newly-created role of managing director of the group’s search brand Resolution.
Lee Smith to head Omnicom's Annalect in Asia-Pacific
SINGAPORE - Lee Smith is taking on the role of Asia-Pacific president for Annalect, Omnicom Media Group's data-driven marketing division, in addition to his current post as OMG's CEO of digital platforms.
Digital Thinkers: Lee Smith, CEO Platforms, OMG
Lee Smith, CEO Platforms, OMG predicts that the communications agency of the future will be driven by data.
Media agencies eye new income stream. Join the debate.
Is the increased pressure on agency fees encouraging agencies to look for alternative sources of income from media proprietors outside of the commissioning system? Experts discuss the issue.
Google Buzz vs Facebook
As Google stakes its claim in social media, we ask two online experts, Lee Smith, CEO of digital for Asia-Pacific at Omnicom Media Group, and Barney Loehnis, head of digital for Asia-Pacific at OgilvyOne, what it will take for Buzz to triumph over Facebook.
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