leo burnet

How Leo Burnett and McDonald's achieved five billion impressions in a single day
Oct 15, 2024
Minnie Wang

How Leo Burnett and McDonald's achieved five billion impressions in a single day

CASE STUDY: The success of McDonald's Children's Day campaign in China can be attributed to the power of super fans, an effective collaboration with Mr Doodle, and the creation of a limited-edition product that managed to pique collective interest.

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