li jiaqi

How Chinese influencer Li Jiaqi’s outburst turned the poster child of C-beauty into a laughing stock
Oct 30, 2023
Qing Na

How Chinese influencer Li Jiaqi’s outburst turned the poster child of C-beauty into a laughing stock

Dubbed China's 'Lipstick King', Li Jiaqi (Austin Li) has been no stranger to controversy. After issuing a tearful apology for mocking his fans who could not afford his products on Chinese live-streaming platforms in September, and #EyebrowPencilGate since, have his actions changed the perception of C-beauty forever?

The rise of rational consumers and other shifts in China’s livestreaming space
Aug 10, 2023
Miranda Jarrett

The rise of rational consumers and other shifts in China’s livestreaming space

Livestreaming is a star-powered phenomenon in China and the Li Jiaqi saga has put the industry in transition. Currently, agencies are in the sweet spot to rewrite success scripts.

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