Opinions Advertising Marketing
Miranda Jarrett
Aug 10, 2023

The rise of rational consumers and other shifts in China’s livestreaming space

Livestreaming is a star-powered phenomenon in China and the Li Jiaqi saga has put the industry in transition. Currently, agencies are in the sweet spot to rewrite success scripts.

Li Jiaqi, a household name in China, also known as the 'Lipstick King'

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