linear

Aug 4, 2023

Sharpest ever decline of linear TV viewers in 2022

For the first time, there has also been a significant decline in older audiences (65 and over) watching daily broadcast TV.

Nov 27, 2022

Media buyers react: TV is fine – let's stop separating linear and digital

The shift from traditional channels to digital is not new, but the looming recession is causing advertisers to take a cautious approach.