Shauna Lewis
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Ads next to 'brand unsafe' content deliver stronger ...
Brand lift of 40% on 'unsafe' content was observed versus 18% on 'safe' content.
Is a four-day working week viable for adland?
A small number of agencies have embraced the four-day working week, and while agency leaders seem to be up for it, there are a few hurdles to overcome before it can become a more general reality.
Interpublic reports $94 million loss for Q1 2025
The loss was fuelled by $203 million in costs for 'strategic restructuring actions'.
Campari Group launches global media review
Incumbent on the account is Group M.
Omnicom Media Group consolidates influencer ...
Creo to operate influencer capabilities across 40-plus markets select markets, while select markets like the UK will operate as OMGCreo.
Petfood brand Iams deploys AI-powered video tool to ...
The campaign was created in collaboration with Adam & Eve/DDB.
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