Creo to operate influencer capabilities across 40-plus markets select markets, while select markets like the UK will operate as OMGCreo.
The campaign was created in collaboration with Adam & Eve/DDB.
The group expects a 2% growth in organic net revenue compared with 2024.
Campaign analyses the networks’ performance since the announcement of tariffs at the start of 2025.
Brian Lesser, currently global chief executive of GroupM, joined from InfoSum in September 2024.
Campaign understands the process is at the RFP stage.
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