The mandate covers leading advertising teams in Australia and the United States, apart from the UK.
The former chief executive of WPP spoke at CES 2025.
Account was worth $448.7 million in 2023.
According to COMvergence, Volvo spent $448.7 million on media globally in 2023.
Asia-Pacific growth is expected to be in line with the global average at +5.8%.
Social media users have criticised the brand's use of AI in its 'Holidays are coming' ad.
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