linear advertising

The evolving OTT landscape in APAC
Jul 26, 2024
Sharon Soh

The evolving OTT landscape in APAC

With a surge in digital consumption, APAC is now very much at the forefront of the OTT revolution—driven by local content and technological advancements. UM's Sharon Soh unpacks the thriving OTT landscape in the region.

CASBAA 2011: Linear advertising “won’t survive”
Nov 2, 2011
Magz Osborne

CASBAA 2011: Linear advertising “won’t survive”

HONG KONG – Linear campaigns and linear agency models won’t survive in an increasingly non-linear world. That was the overwhelming message from an industry panel at CASBAA 2011.

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