lipton
Thailand treat: Unilever mashes up Wall's and Lipton
THAILAND - Unilever is combining its Wall's ice cream brand with its Lipton iced tea to create Wall's Lipton Crush: a dual-branded frozen novelty set to launch in Thailand in a packaging design by Bluemarlin.
Carat relocates Clay Schouest to lead strategy and innovation in China
SHANGHAI - After joining the Aegis global office in Europe in 2010 as global communications planning director servicing Johnson & Johnson across EMEA, and Mattel and Diageo globally, Clay Schouest has relocated to China as the group’s newly created strategy and innovation director.
Case Study: Turning Lipton's recruitment drive into a youth branding opportunity
PAKISTAN - Lipton Tea and digital agency Bramerz turned a talent recruitment drive into a youth branding exercise, all via social media.
Lipton targets office workers online in milk tea mix campaign
HONG KONG - Lipton has rolled out an online campaign to inspire stressed out office workers to customise their own milk tea drinks.
DDB creates new regional structure in Asia Pacific
HONG KONG - DDB Group Asia Pacific has announced two major changes to its regional management structure, which it says will complement and reflect its clients’ communications and business operations across the region.
DDB launches campaigns for Lipton starring Takeshi Kaneshiro in China
DDB Shanghai has completed the last of three campaigns in 2010 for Lipton China, having developed a cohesive effort that reinforces the brand’s international status as a world tea expert.
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