local

When local meets digital: The new power of small communities in China
Aug 6, 2020
Coco Wu

When local meets digital: The new power of small communities in China

Brands that seek to make a connection with consumers via community activity, entertainment and meaningful engagement are those that are best adapting to a new, inclusive digital landscape.

Global good, but local better: APAC view on brands
Apr 26, 2019
Faaez Samadi

Global good, but local better: APAC view on brands

McCann Worldgroup’s latest study shows APAC citizens are more optimistic than their counterparts, and also optimistic about brands improving their lives.

Global vs. local: how locality shapes campaign success
Dec 10, 2018
Nicola Eliot

Global vs. local: how locality shapes campaign success

BBC’s commercial leaders share lessons from Asia-Pacific

PR must get local and stay real, says Kiri Sinclair
Jul 18, 2018
Rick Boost

PR must get local and stay real, says Kiri Sinclair

The CEO and founder of PR consultancy Sinclair shares her thoughts at the recent CampaignComms event.

Do we still need regional marketing teams?
Apr 23, 2018
Eugene Yap

Do we still need regional marketing teams?

Caught in between their global and local counterparts, regional marketers are facing increased scrutiny. How should they evolve to avoid becoming irrelevant?

The new awkwardness of globalisation
Nov 14, 2017
James Thompson

The new awkwardness of globalisation

A backlash to globalisation, personified by Trump's recent visit to Asia, is challenging the big brand world order writes, Diageo's James Thompson.

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