The CEO and founder of PR consultancy Sinclair shares her thoughts at the recent CampaignComms event.
In this video interview, the founder and manager of Sinclair Comms, Kiri Sinclair, talks to Campaign Asia-Pacific. She discusses her views on PR's place in the media landscape and highlights the importance of agency team members having local knowledge and being authentic in order to succeed.
Sinclair's firm won the Greater China PR Consultancy of the Year award at the PR Awards Asia 2018.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=268&w=401&q=100&v=20170226&c=1)
The survey uncovers the widespread use of dark patterns in popular Indian apps, highlighting concerns over user autonomy and ethical design practices.
.png&h=268&w=401&q=100&v=20170226&c=1)
Gaming is a nearly $200 billion juggernaut, dwarfing both the movie and music industries. So why are advertisers still hesitant to cash in?
.png&h=268&w=401&q=100&v=20170226&c=1)
The West Coast rap legend is living his best life for all of us in Paris as he dives deep into the Olympic experience and embraces the magic of the greatest show on earth.
.png&h=268&w=401&q=100&v=20170226&c=1)
The generative AI honeymoon might be over. Gartner's stark warning: soaring costs and elusive ROI will kill nearly a third of all projects by 2026.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
