localisation
WATCH: Inside McDonald’s India's playbook
The CMO for McDonald’s India's West & South regions outlines how the QSR is adapting to value-conscious yet upgrade-seeking consumers in a fragmented market.
The Singleton invites Chinese consumers to ‘Reunite with True Richness’ under the supermoon
In its mission to create authentic localised experiences and foster an emotional connection with Chinese consumers, the heritage whisky brand has rolled out a Mid-Autumn campaign inspired by Fujian culture and the spirit of reunion.
Hennessy X.O pairs French Cognac and Chinese culture to winning effect in Luoyang
In its odyssey to capture the hearts and minds of China’s younger generation, the historic Cognac brand looks towards rejuvenation and localisation.
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Marriott Bonvoy hits the mark in China with its creative and catchy marketing campaigns
Localisation has proven to be a key factor to succeed in the Chinese market. In this article, we look at Marriott Bonvoy's success story behind its creative, catchy and localised marketing campaigns.
Dior's localisation strategy in China pays dividends
Through its efforts to localise in China, the Christian Dior group recorded $21.6 billion in revenue during the first half of 2020, with 12% organic growth.
Plant-based milks aren't a thing in Hong Kong, so Oatly made up a Chinese character for them
The invented pictogram is not a brand name; the Swedish company intends it as a conceptual signifier for plant-based milks. And it already shows signs of catching on.
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