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Why European football is looking east, again
After a post-pandemic retreat, Europe’s top clubs are doubling down on Asia, drawn by a vast, young, and first-generation fanbase ready to spend.
Real Madrid retains place as the most valuable club brand in football
FC Barcelona, Manchester United and Liverpool FC complete the top four
Manchester United hunts first creative director
UK's biggest football club wants someone with a decade's experience working in agencies.
Manchester United scores in China with experience centre and app
The club continues to flex its muscles in China where its fanbase tips over 100 million.
Manchester United to launch fan experience centres in China
Football club wants to deepen relationship with Chinese fans.
Nissin animates Manchester United
Nissin has splashed out for a renowned animator and created a visually arresting video to activate its sponsorship of Manchester United. So why does it sound so cheap?
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