marion mcdonald
Industry reacts to 'death by overwork' claims after passing of 24-year-old Ogilvy employee
BEIJING - Many in the industry are doing some soul-searching in the wake of last week's sudden workplace death of Ogilvy Public Relations employee Gabriel Li, 24, and news coverage that—fairly or not—labelled the tragedy as the result of overwork.
OPINION: Insights critical for effective PR, but must go beyond 'bleeding obvious'
Insights into target stakeholders are as important in PR as they are in creative campaigns—and just as hard to achieve, according to Marion McDonald, Asia-Pacific managing director for strategy and measurement, Ogilvy Public Relations.
OPINION: Planners must meet CMO demands to 'Show me the money'
The game-changing communications planners of the next decade will come from a different talent pool. Marion McDonald, Asia-Pacific managing director of strategy and measurement for Ogilvy Public Relations, describes this new breed.
Five things you need to know about winning in beauty marketing
Marion McDonald is MD of strategy and planning, Asia-Pacific at Ogilvy Public Relations Worldwide, based in Hong Kong and has worked on major beauty brands across Asia for over 20 years.
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