Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
Nov 1, 2012
OPINION: Planners must meet CMO demands to 'Show me the money'
The game-changing communications planners of the next decade will come from a different talent pool. Marion McDonald, Asia-Pacific managing director of strategy and measurement for Ogilvy Public Relations, describes this new breed.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
+(6).jpg&h=268&w=401&q=100&v=20250320&c=1)
Apr 23, 2025
ROI index charts rise of Moloco and Reddit ...
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Just Published
6 hours ago
Move and win roundup: Week of June 30, 2025
This week: Zoo Group continues expansion, taps Havas talent, Initiative strengthens Melbourne leadership, Via Group marks two years with five hires, and Archetype names a head of AI & transformation to drive its next evolution. More to come, follow for updates.
PROMOTED
10 hours ago
Cutting through complexity with humanised communicat...
At a recent dinner and panel event hosted by Campaign Asia-Pacific and We. Communications, We.’s President of APAC Nitin Mantri says that “APAC communicators are among the least likely to believe that things have stayed the same,” and humanised storytelling is required to close the gap between what organisations say and what audiences hear.
PROMOTED
11 hours ago
Beyond buzzwords – Moving purpose from marketing to ...
Industry leaders gathered for an off-the-record roundtable to discuss “The Role of Brands in improving People’s lives” hosted by AIA at the Cannes Lions International Festival of Creativity (Cannes Lions).
12 hours ago
Asia-Pacific Power List 2025: Abdul Sani Abdul ...
Sani's visionary leadership continues to position RHB Banking Group at the forefront of Malaysia’s financial sector, driving innovation and redefining industry standards.