mark holden
Gamification: Beyond the buzzword
CEOs should think like computer-game designers to mould their companies for higher productivity.
VIDEO: Media agencies may split: PHD's Mark Holden
ASIA-PACIFIC - In a wide-ranging interview, global strategy director for PHD Mark Holden offers his thoughts on the media industry in 2012 and beyond. Among the predictions is the possibility that media agencies may hive off their real-time bidding arms.
PHD's Mark Holden on the social media revolution
SPIKES ASIA - Mark Holden, global planning and strategy director at PHD, took a look into the future in his session '2016 - Beyond the horizon'.
Media agency heads share their biggest wish for 2010.
We asked agency chiefs, Mark Holden, managing partner at PHD Australia, and Ruth Stubbs, president of Mediabrand Asia-Pacific, whether there is cause for cautious optimism in the year ahead.
Speakers examine media trends at 2009 Media Thinking Congress
SINGAPORE - Noah Brier, head of strategic planning at Barbarian Group, was first up at the speaker sessions at today's inaugural 2009 Media Thinking Congress held at St Regis in Singapore.
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