mark zagorski

Oct 13, 2025

ChatGPT and AI platforms do not get advertisers, says DoubleVerify’s Mark Zagorski

Mark Zagorski says AI is moving fast, but most platforms “don’t get advertisers.” Under Adalytics scrutiny, DV is betting on social, CTV, and open web programmatic to stay indispensable to brands.

Jul 3, 2024

How high-quality digital ad inventory buys can slash carbon emissions

A new survey by DoubleVerify and Scope3 found that purchasing higher-quality media impressions reduced carbon emissions by almost 65,000 metric tons in 2023.

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