market share
Maruti Suzuki India to increase marketing spend, eyes 50% market share
Campaign India speaks to Maruti Suzuki India Limited's Shashank Srivastava on why the evident upsurge in the Indian OTT market has some brands shaking up their marketing mix to include the category as a priority, with MSIL being one of them.
Apple in China: When lucky number 8 doesn't guarantee prosperity
BRAND HEALTH CHECK: China observers weigh on on whether the iPhone 8/X can appreciably improve Apple's fortunes in China.
PC market shrinks in Asia for the first time: IDC
ASIA-PACIFIC - The region, which has been a source of stable growth for PC vendors, shrank by 2 per cent last year, representing the first time the market has failed to grow in Asia-Pacific (excluding Japan), according to IDC.
Samsung nearly triples global tablet market share in 3Q2012:IDC
GLOBAL - Although Apple retains its position as the world's top tablet vendor, Samsung increased tablet shipments by over 300 per cent, growing its market share from 6.4 per cent in 3Q2011 to 18.4 per cent in the same quarter this year.
Convenience stores better at branding than supermarkets: TNS
BEIJING – Chinese consumers lack brand affinity for major supermarket retailers, signaling an opportunity for convenience stores to gain market share if they are able to suitably adapt their offering, according to a new study by TNS.
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