maruti
Harsha Razdan on being the ‘outsider’ Dentsu enlisted to turn around its fortune
The CEO of Dentsu South Asia chats with Campaign India about his role at the group, why he as an outsider from the industry can help, and a lot more...
Cars remain a status symbol for young India: Maruti Suzuki marketing lead
Shashank Srivastava, the automaker's senior executive officer, marketing and sales, speaks with Campaign India on the sidelines of a campaign rolled out to celebrate six years of its Arena retail offering.
Lowe Lintas & Partners India secures Economic Times and Maruti Suzuki Ertiga accounts
MUMBAI – Lowe Lintas & Partners has been named agency of record for the Economic Times without a pitch. The agency has also just won creative duties for the launch of Maruti Suzuki’s new multi-purpose vehicle, the Ertiga, following a competitive pitch.
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