mccann worldgroup taiwan
McCann Worldgroup Taiwan scoops Taiwan High Speed Rail’s creative account from O&M
TAIPEI - McCann Worldgroup Taiwan has won Taiwan High Speed Rail's (THSR) creative pitch, which took place last Monday and Tuesday and involved Ogilvy & Mather, Leo Burnett and Dentsu.
Saatchi & Saatchi Publicis Taiwan loses Wei Chuan creative to McCann Worldgroup
TAIPEI - Taiwanese-listed FMCG company Wei Chuan Foods Corp (味全食品) announced last Friday that it has shifted its creative account from Saatchi & Saatchi Publicis to McCann Worldgroup Taiwan.
McCann Taiwan strengthens management team
TAIPEI - McCann Taiwan has bolstered its management line up with the appointment of Irene Ho (何亞霖) as client service vice-president and acting Momentum general manager, and Kevin Yang (楊榮柏) as co-ECD for McCann Worldgroup.
Taiwan Beer engages female consumers with a second bite of 'puppy love'
In a new campaign for its Sweet Touch flavoured light beer, Taiwan Beer is adopting the hot micro-movie trend by offering six one-minute films in addition to a TVC and a social-media component.
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