media publishers

Jul 15, 2025

The last stand of journalism may be a coalition

Paywalls won’t save journalism from AI’s extraction economy. Martin Bertilsson urges publishers to stop competing with each other and start building joint licensing and targeting infrastructures that AI platforms can’t ignore.

Jun 5, 2020

Hard news: How COVID-19 challenged BBC Global’s brand proposition

Shutdowns, fake news, frozen adspend and blocklisting have been recent hurdles, but advertisers are starting to look for context behind the headlines, say commercial leaders.

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