mediacorp
Mediacorp shifts from short-term metrics to offer brand uplift
The CNA publisher will offer advertisers the ability to measure performance across awareness, consideration, preference and action intent.
Broadcast AR a key element at Singapore’s NDP
The National Day Parade has historically depended on a traditional live format. But broadcast partner Mediacorp experimented with AR tech for this year’s show.
The biggest brand fails of 2019
Our annual look at the brand disasters and slip-ups that dominated headlines this year.
Mediacorp, Havas apologise for 'brownface' ad in Singapore
An ad for E-Pay featured a Singaporean-Chinese man portraying a Singaporean-Indian character.
Mediacorp hires new CMO
Newly-created role oversees media company’s integrated marketing unit.
Mediacorp, SPH launch premium marketplace, with Hari Shankar as CEO
Singapore Media Exchange (SMX) names former Havas, Paypal and Performics executive Hari Shankar as CEO.
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