methodology

Here are Asia’s Top 1000 Brands for 2018
Jun 4, 2018
Staff Reporters

Here are Asia’s Top 1000 Brands for 2018

Google, Amazon and fast-fashion brands feature among this year’s key climbers in our eagerly anticipated annual survey of brand reputation.

Jobs to be done: A useful new methodology
Aug 19, 2016
Julian Chow

Jobs to be done: A useful new methodology

Thinking of the job your customer wants your product to do is a simple but powerful methodology, writes Julian Chow of Text 100.

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