mike braggins

MARKETERS FORUM: Can television ads retain relevance?
Apr 19, 2011
Staff Reporters

MARKETERS FORUM: Can television ads retain relevance?

Consumer viewing habits are changing and purchase triggers are having to catch up. So are expensive TV productions still worthwhile in this new era of disposable media?

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Sweet disruption: Chocolate Finance shakes up Singapore’s banking scene

1 Sweet disruption: Chocolate Finance shakes up Singapore’s banking scene

40 Under 40 2024: The trailblazers redefining marketing in APAC

2 40 Under 40 2024: The trailblazers redefining marketing in APAC

Mondelez’s senior SEA marketer joins Tata Consumer Products to lead ready-to-drink growth

3 Mondelez’s senior SEA marketer joins Tata Consumer Products to lead ready-to-drink growth

The Philippines' top 50 brands

4 The Philippines' top 50 brands

New Zealand’s newest pop-up restaurant aims for the stars—literally

5 New Zealand’s newest pop-up restaurant aims for the stars—literally

Amazon splits global media between GroupM and OMG after a decade with IPG

6 Amazon splits global media between GroupM and OMG after a decade with IPG

'Very demure, very mindful': TikTok's latest craze is marketing gold

7 'Very demure, very mindful': TikTok's latest craze is marketing gold

KitKat ad features man weighed down with office burdens

8 KitKat ad features man weighed down with office burdens

PHD appoints Eileen Ooi as APAC CEO

9 PHD appoints Eileen Ooi as APAC CEO

Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract

10 Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract