minewater

Case Study: Cheil and Minewater use inaction to trigger a donation drive
May 24, 2012
Emily Tan

Case Study: Cheil and Minewater use inaction to trigger a donation drive

SEOUL - For a good cause, Minewater and Cheil Worldwide banked on the insight that consumers were willing to donate money, providing they didn't have to make an effort to do so.

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