The Work
Emily Tan
May 24, 2012

Case Study: Cheil and Minewater use inaction to trigger a donation drive

SEOUL - For a good cause, Minewater and Cheil Worldwide banked on the insight that consumers were willing to donate money, providing they didn't have to make an effort to do so.

SEOUL - For a good cause, Minewater and Cheil Worldwide banked on the insight that consumers were willing to donate money, providing they didn't have to make an effort to do so.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Did the strategic planner just kill the advertising agency?

1 Did the strategic planner just kill the advertising agency?

APAC Power List 2025: The region's most powerful brand leaders

2 APAC Power List 2025: The region's most powerful brand leaders

Labubu, the art toy craze and why grown-ups can’t get enough

3 Labubu, the art toy craze and why grown-ups can’t get enough

Southeast’s Asia’s top 50 brands 2025

4 Southeast’s Asia’s top 50 brands 2025

Mindshare, EssenceMediacom China chiefs exit

5 Mindshare, EssenceMediacom China chiefs exit

Asia-Pacific Power List 2025: Ravi Santhanam, HDFC Bank

6 Asia-Pacific Power List 2025: Ravi Santhanam, HDFC Bank

GroupM tells staff about redundancies as restructure hits UK

7 GroupM tells staff about redundancies as restructure hits UK

Inside Somersby’s ‘no-nonsense’ brand positioning with K-pop’s Yeonjun

8 Inside Somersby’s ‘no-nonsense’ brand positioning with K-pop’s Yeonjun

Women Leading Change Awards 2025: Winners revealed

9 Women Leading Change Awards 2025: Winners revealed

Group M officially rebrands to WPP Media

10 Group M officially rebrands to WPP Media

Related Articles

Agency Report Card 2024: Cheil Worldwide
The Information
May 13, 2025
Staff Reporters

Agency Report Card 2024: Cheil Worldwide

Cheil X's new visual identity dips into its Korean heritage
Jul 1, 2024
Campaign India Team

Cheil X's new visual identity dips into its Korean ...

2024 Cannes Contenders: Cheil creative leads share predictions
Jun 7, 2024
Staff Reporters

2024 Cannes Contenders: Cheil creative leads share ...

Cheil's 'Knock Knock' is APAC's most-awarded campaign
Mar 12, 2024
Staff Reporters

Cheil's 'Knock Knock' is APAC's most-awarded campaign

Just Published

Publicis CEO Arthur Sadoun joins speaker line-up for Campaign House at Cannes Lions
3 hours ago
Staff

Publicis CEO Arthur Sadoun joins speaker line-up ...

Publicis CEO Arthur Sadoun will give a sit-down interview on day one.

Mark Read to step down as WPP CEO after seven years
6 hours ago
Gideon Spanier

Mark Read to step down as WPP CEO after seven years

Board begins formal search for new CEO.

Agency Report Cards 2024: We grade 25 APAC networks
8 hours ago
Campaign Editorial

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

Got2be and Jung von Matt Nerd launch Roblox games for Pride month
8 hours ago
Will Green

Got2be and Jung von Matt Nerd launch Roblox games ...

Activation features two games based on the history of the LGBTQ+ movement.