minigames

Mini-games become major league advertisers on WeChat
10 hours ago
Staff Reporters

Mini-games become major league advertisers on WeChat

The mini-game advertising sector has seen robust year-on-year growth in China, with the best game developers leveraging data and differentiated approaches to stay ahead of the curve.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Martin Sorrell on 'lack of strategy' at Omnicom and why WPP should be 'broken up'

1 Martin Sorrell on 'lack of strategy' at Omnicom and why WPP should be 'broken up'

Hearts & Science is media AOR for Warner Bros Discovery in key APAC markets

2 Hearts & Science is media AOR for Warner Bros Discovery in key APAC markets

Meghan Markle’s ‘As Ever’ sparks logo and brand name controversy

3 Meghan Markle’s ‘As Ever’ sparks logo and brand name controversy

Move and win roundup: Week of February 17, 2025

4 Move and win roundup: Week of February 17, 2025

Alibaba pledges 'aggressive' AI investment, reports fastest growth in a year

5 Alibaba pledges 'aggressive' AI investment, reports fastest growth in a year

'The holding company model has been broken for a long time': MediaSense CEO

6 'The holding company model has been broken for a long time': MediaSense CEO

Beloved global creative leader Ari Weiss dies at 46

7 Beloved global creative leader Ari Weiss dies at 46

Chief people officer Lindsay Pattison to leave WPP

8 Lindsay Pattison to leave WPP after 16 years

PHD extends lead in final 2024 global new-business rankings

9 Which agency was crowned the global new-business winner in 2024?

Mock bridal jewellery film highlights marriage rights in Pakistan

10 Mock bridal jewellery film highlights marriage rights in Pakistan