mixed reality

Are AR glasses really the future?
Oct 21, 2024
Matthew Keegan

Are AR glasses really the future?

Meta recently showed off its prototype for holographic AR glasses and is betting on them being transformational for brands and users. Will this be a revolutionary step for AR or it is it just another hype cycle?

Ad industry ‘bullish’ on Meta following AI, mixed reality showcase
The Knowledge
Oct 4, 2023
Jessica Heygate

Ad industry ‘bullish’ on Meta following AI, mixed reality showcase

Meta Connect agency attendees welcome the company’s gaming integrations and more open, responsible approach to AI development — though they remain cautious about brand safety amid AI training and disclosure debates.

Event tech trends to watch in 2018
Jan 26, 2018
Kim Benjamin

Event tech trends to watch in 2018

Data integration, mixed reality and facial recognition on the rise.

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