nbcuniversal
Upfronts marked by writers strike and streaming battle
Broadcasters touted their linear and digital reach during presentations devoid of talent.
NBCU’s Linda Yaccarino named CEO of Twitter
Shortly after NBCU announced its long-time ad chief, expected to lead the broadcaster’s Upfront presentation on Monday, would leave, she was named CEO of Twitter.
NBCUniversal to shake up measurement provider roster
The media company is reviewing more than 70 responses to its RFP, including current provider Nielsen, expected to conclude in September.
NBCUniversal shakes up ad sales department in “commitment to advertisers”
The new reorg includes tapping Josh Feldman as the first-ever global CMO for its advertising and partnerships group.
Engine hires global commercial chief for 'transformational growth'
The news follows on the heels of the agency undergoing a mass rebrand this autumn.
E Online to become available to advertisers in Singapore
SINGAPORE - NBC Universal International is pitching its digital property E Online to advertisers in Singapore, according to Christine Fellowes, MD of Universal International Networks, who spoke to Campaign Asia-Pacific on the sidelines of its upfront event today.
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