The Information

22 hours ago

Arthur Sadoun calls for ‘different approach’ at Cannes amid economic challenges

Publicis CEO says Lions festival should not just be about 'AI theory' or 'celebrating creativity for its own sake', given the toughest conditions since the pandemic.

2 days ago

Agency Report Card 2024: DDB

A storied legacy weighed down by churn, uneven creative output, and account losses. As organisational change looms, DDB must reignite its creative firepower or risk fading behind siblings TBWA and BBDO.

3 days ago

Agency Report Card 2024: Cheil Worldwide

The need for diversification beyond its parent, across clients, talent and DEI efforts is no longer optional. It’s a business necessity.

4 days ago

Agency Report Card 2024: BBDO

Amid challenging markets, BBDO is leaning on its creative capabilities while developing new technology skills to adapt to the new world of marketing, but this is still a work in progress.

May 8, 2025

Agency Report Card 2024: Assembly

Assembly successfully pivoted to new sectors like healthcare and achieved B Corp certification. But revenue and operational hurdles must be addressed to solidify its position as a challenger agency.

May 6, 2025

WPP set to drop GroupM brand in media shake-up

WPP media arm to change name as part of ongoing restructure.

May 6, 2025

Agency Report Card 2024: Accenture Song

From creative accolades at Cannes to its signature tech-driven growth, Accenture Song in APAC is well-positioned but needs to further tap into diversity as competition for transformation work intensifies.

Apr 28, 2025

WPP’s Mark Read on the new-biz pipeline, rebuilding in-office culture and not 'surrendering’ AKQA

CEO asserts that more time in-office will make WPP a 'stronger company in five years' time'.

Apr 22, 2025

Campari Group launches global media review

Incumbent on the account is Group M.

Apr 19, 2025

Omnicom Media Group consolidates influencer capabilities under Creo brand

Creo to operate influencer capabilities across 40-plus markets select markets, while select markets like the UK will operate as OMGCreo.

Apr 19, 2025

Meta’s anti-trust trial would be a ‘win-win all round if Instagram were split’

But breakup of the company could lead to higher prices for advertisers.

Apr 16, 2025

Arthur Sadoun on secrets of Publicis’ pitch ‘success’ and how to support clients through tariff dramas

'Stop always being negative about our industry,' CEO says, after strong Q1 growth.

Apr 4, 2025

Common Interest acquires Amplify to 'empower creativity'

The previously independent brand experience agency has offices in London, LA, Paris, New York and Sydney.

Apr 3, 2025

Agency Report Card 2024: Dentsu Creative

Despite revenue losses at a holding company level and sluggish growth, Dentsu Creative is nevertheless still gunning for creative excellence.

Apr 3, 2025

Agency Report Card 2024: Dentsu Media

Dentsu Media navigated a turbulent 2024, marked by financial pressures, leadership instability, and structural reorganisation, even as it pushed forward with AI investments and selective market successes.

Apr 3, 2025

Agency Report Card 2024: EssenceMediacom

In a difficult year underlined by restructuring and turmoil within parent company GroupM, the world’s largest media agency still holds many of the keys to mount a stronger rebound in 2025.

Apr 3, 2025

Agency Report Card 2024: FCB

Along with other IPG shops, the future will be determined by the impending IPG-OMG merger, but healthy performances in key APAC markets suggest FCB is on a steadier path than many of its rivals.

Apr 3, 2025

Agency Report Card 2024: Hakuhodo

Hakuhodo’s 2024 performance reflects an agency in transition. Whether these steps will future-proof the agency for global relevance or simply ensure its survival remains to be seen.