The Information
Accenture Song dropped from TfL creative review for 'not meeting DEI criteria'
The decision follows Accenture’s choice to scrap its diversity goals.
Frances Ralston-Good leaves EssenceMediacom
The global chief operating officer's departure comes amid an ongoing restructure at GroupM.
A tale of two holding companies: WPP and Publicis
WPP’s loss of the Coca-Cola North America media biz to Publicis is a wake-up call for the former to beef up its media capabilities.
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Omnicom-IPG merger gains support, Krakowsky’s $48.6 million ‘golden’ pay raises ‘concern’
Two leading proxy advisory groups recommended shareholders vote in favour of acquisition.
Media is key battleground for agency giants in new world order
Growth in media reflects how the scope has become much broader for clients, and Omnicom’s acquisition of IPG is poised to drive further change in the sector.
APAC headcount drops 4.8% as IPG’s global workforce shrinks by 4,100 in 2024
CEO promises “thoughtful decision-making” as it plans more cuts.
Mark Read on WPP’s creative agencies slump, big clients spending more and four-day office mandate
CEO dismissed idea WPP might sell AKQA in Campaign interview.
Ballantine’s appoints Lucky Generals as global creative agency
The incumbent was CBP London.
Do the latest holding company results signify a shift towards media first?
Industry leaders weigh in on what Dentsu, Omnicom, Publicis Groupe and Interpublic Group results mean for media.
Google is on a mission to make using AI ‘A-OK’
The tech giant’s AI Lighthouse Program is one of a slate of recent efforts to give its Gemini tools the human touch.
Troy Ruhanen: 'I wouldn't have taken OAG job if it was all about efficiency and smashing things'
The Omnicom Advertising Group chief executive explains the value of bringing various agency brands together within one structure, discusses his working style and insists that reports of the industry's demise are greatly exaggerated.
Omnicom cut 3,000 roles during 2024 ahead of IPG takeover move
Total headcount fell 1,000, as job reductions more than offset acquisition of 2000-strong Flywheel, and agency group plans further staff cuts to save US$330 million.
OMD releases a fresh new positioning to let the industry know: ‘We create what’s next’
EXCLUSIVE: The global media agency network revealed the brand refresh to over 14,000 employees during a global town hall earlier this week.
Arthur Sadoun on why Publicis didn’t buy IPG and how Omnicom is ‘the new WPP’
In conversation with the Publicis' CEO after the group reported annual revenue growth of 5.8%.
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Omnicom and IPG chiefs visit UK to sell merger to staff and pitch consultants
The two groups will continue to operate independently and compete in pitches for the time being, as the M&A deal could take a year to complete.
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Zurich picks single agency for global media account
Results are in for the winner-takes-all pitch.
Revealed: Latest hybrid working policies across 'big six' agency groups
In the wake of WPP's controversial policy change, here is a roundup of all WFH policies across adland holdcos.
GroupM axes global agency CEO roles in major centralisation push
EssenceMediacom, Mindshare and Wavemaker brands will still operate globally and local market CEOs will retain their roles.
Snapchat nudges US fans to ‘Find Your Favorites on Snap’ as possible TikTok ban looms
The campaign spotlights personal testimonials from Loren Gray, Avani Gregg and Harry Jowsey.
Bracing for a ban: What to know about a world without TikTok
The app could disintegrate, sending users and marketers on a mission to find another go-to platform.
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