nec
Rugby World Cup campaigns a 'road test' for the 2020 Olympics
Brands are treading carefully as they calculate how to get the most out of the biggest international sporting event before the Tokyo Games next year.
NEC's 'Same face girls' video is accurately named, disturbing
40 young women with the same mask do a dance number to promote the company's biometric technologies.
PROFILE: Olympus aiming for number three in digital cameras
It often takes two to dominate a market. Nike and Adidas have a clear lead in the sports apparel sector, and Coca-Cola and Pepsi share most of the honours in the soft drink market. In the camera industry, it's Canon and Nikon, but there's at least one major player looking to make its mark against them.
Kreab Gavin Anderson Tokyo appoints Joseph Schmidt as partner
TOKYO - Kreab Gavin Anderson Tokyo has appointed Joseph Schmidt to a newly created partner role.
Live Issue... Japanese mobile titans look to global markets
Faced by a saturated domestic market, Japan's mobile brands are targeting markets overseas. Will it work?
Perspective... Are branded magazines the future of the region's publishing industry?
Last week saw an interesting talk hosted by Emphasis Media, a publishing and media sales house in Hong Kong.
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