News Analysis
Benjamin Li
Sep 5, 2011

PROFILE: Olympus aiming for number three in digital cameras

It often takes two to dominate a market. Nike and Adidas have a clear lead in the sports apparel sector, and Coca-Cola and Pepsi share most of the honours in the soft drink market. In the camera industry, it's Canon and Nikon, but there's at least one major player looking to make its mark against them.

Edmond Wong, deputy marketing director, Olumpus HK & China

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Chinese media rebate corruption probe widens across agencies

1 Chinese media rebate corruption probe widens across agencies

APAC Power List 2025: The region's most powerful brand leaders

2 APAC Power List 2025: The region's most powerful brand leaders

Labubu, the art toy craze and why grown-ups can’t get enough

3 Labubu, the art toy craze and why grown-ups can’t get enough

Did the strategic planner just kill the advertising agency?

4 Did the strategic planner just kill the advertising agency?

Southeast’s Asia’s top 50 brands 2025

5 Southeast’s Asia’s top 50 brands 2025

Mindshare, EssenceMediacom China chiefs exit

6 Mindshare, EssenceMediacom China chiefs exit

Asia-Pacific Power List 2025: Ravi Santhanam, HDFC Bank

7 Asia-Pacific Power List 2025: Ravi Santhanam, HDFC Bank

Mars to switch $1.7 billion media account out of WPP

8 Mars to switch $1.7 billion media account out of WPP

Inside Somersby’s ‘no-nonsense’ brand positioning with K-pop’s Yeonjun

9 Inside Somersby’s ‘no-nonsense’ brand positioning with K-pop’s Yeonjun

Group M officially rebrands to WPP Media

10 Group M officially rebrands to WPP Media

Related Articles

Sony Ericsson picks independent agency Turn as creative partner for Hong Kong
Jan 16, 2012
Benjamin Li

Sony Ericsson picks independent agency Turn as ...

Google Maps turns 20, celebrates Hong Kong's culinary treasures with Nicholas Tse
Mar 24, 2025
Staff Reporters

Google Maps turns 20, celebrates Hong Kong's ...

Sony Electronics, Singapore govt bodies initiate pitches
Jan 23, 2025
Staff Reporters

Sony Electronics, Singapore govt bodies initiate ...

Pizza Hut lures lunchtime queues in Hong Kong
Apr 1, 2025
Ad Nut

Pizza Hut lures lunchtime queues in Hong Kong

Just Published

Agency Report Card 2024: Ogilvy
The Information
1 hour ago
Staff Reporters

Agency Report Card 2024: Ogilvy

Ogilvy APAC celebrated a strong creative year in 2024, clinching top regional honours at Cannes Lions. Yet operational headwinds, particularly in China, tested its resilience and reshaped its growth strategy.

Campaign Global Agency of the Year Awards 2024: winners revealed
1 hour ago
Jennifer Small

Campaign Global Agency of the Year Awards 2024: ...

Ogilvy and UM win global network of the year awards for creative and media respectively, while Special agency in New Zealand earns Asia-Pacific network of the year.

Apple Watch’s heart story strikes a chord in Japan
3 hours ago
Staff Reporters

Apple Watch’s heart story strikes a chord in Japan

Apple’s new Japan campaign tells the real-life story of a heavy metal fan whose Apple Watch alerts help detect a life-threatening heart condition just in time.

2025 Cannes Contenders: RGA creatives weigh in
3 hours ago
Staff Reporters

2025 Cannes Contenders: RGA creatives weigh in

A ubiquitous surname, a sexually transmitted infection, the printing of memories and an animal god that helps gamers might all bring fame glory to campaigns in Cannes next week.