note7

Indictment adds to Samsung's reputation woes, or does it?
Mar 1, 2017
Matthew Miller

Indictment adds to Samsung's reputation woes, or does it?

With its leader indicted on corruption charges, Samsung's brand reputation faces a "long and steep road". Or, perhaps the scandal will have no impact whatsoever.

CCTV refutes Samsung China claims that Note7s were not flawed
Oct 19, 2016
Jenny Chan 陳詠欣

CCTV refutes Samsung China claims that Note7s were not flawed

"External heating"? No way, says a CCTV-commissioned investigation.

5 things Samsung must do to salvage its reputation
Oct 12, 2016
Faaez Samadi

5 things Samsung must do to salvage its reputation

Killing off the hazardous flagship is just the beginning of what has become the brand’s biggest crisis to date, say industry experts.

Samsung recall: an exercise in 'bold and brilliant' crisis management
Sep 6, 2016
Faaez Samadi

Samsung recall: an exercise in 'bold and brilliant' crisis management

The courage to take the huge decision to globally recall its Galaxy Note 7 smartphone, and the speed at which Samsung moved, has drawn plaudits from PR experts.

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