novartis
Publicis Media's Starcom wins Novartis' global media review
Publicis' recently acquired Epsilon played a key role in the pitch.
Novartis launches global media review
Pharma giant's media is handled by Starcom in many markets.
Psoriasis should not make people pariahs: Novartis campaign
A Novartis campaign for Malaysia tries to create a movement for acceptance.
Listen to your heart, Novartis urges Singaporeans
DigitasLBI spot aims to help people recognise heart-failure symptoms.
Can Novartis recover from a PR nightmare in Japan?
Allegations that Novartis violated Japanese law while promoting a blood-pressure drug have hurt the company in one of its largest markets. Experts say the damage could be long-lasting.
Novartis opens pitch for global brand launch
Novartis, the pharmaceutical giant, is searching for a global advertising agency to handle the international roll-out of an over-the-counter product.
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