novus marketing
May 20, 2013
Industry reacts to 'death by overwork' claims after passing of 24-year-old Ogilvy employee
BEIJING - Many in the industry are doing some soul-searching in the wake of last week's sudden workplace death of Ogilvy Public Relations employee Gabriel Li, 24, and news coverage that—fairly or not—labelled the tragedy as the result of overwork.
Oct 18, 2012
CASE STUDY: Sharing 'Heineken moments' at ATP Tennis Masters
By using radio-frequency identification (RFID) technology, Heineken allow attendees visiting the ATP Shanghai Tennis Masters to share their 'Heineken moments' on their personal Sina Weibo, exposing the offline event to a bigger online audience.
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