News The Work
Benjamin Li
Oct 18, 2012

CASE STUDY: Sharing 'Heineken moments' at ATP Tennis Masters

By using radio-frequency identification (RFID) technology, Heineken allow attendees visiting the ATP Shanghai Tennis Masters to share their 'Heineken moments' on their personal Sina Weibo, exposing the offline event to a bigger online audience.

Heineken, one of the first to adopt RFID for brand activation and experiential marketing in China.

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