ntuc

May 11, 2022

Why marketers are aggressively building in-house teams

CAMPAIGN360: Marketers at HP and FairPrice argue the pros of in-housing, particularly in digital capabilities such as performance and media-buying.

Apr 28, 2022

Fiona Xie indulges in spontaneous travelling for NTUC Income

Three new film spots by BBH Singapore are proof that a good product can nearly sell itself.

Sep 9, 2021

NTUC Income recommends 'Me first' philosophy

A four-minute film from the Singapore insurer and BBH Singapore explores the benefits of putting one's own future needs above the wishes of one's family.

Feb 22, 2021

Eugene Cheong's new 'e' agency launches first campaign for MoneyOwl

Unflashy and down-to-earth, the campaigns give practical investing advice to Singaporeans.

Nov 27, 2020

Comedians go Christmas shopping in humourless FairPrice campaign

A comedy cast in a Christmas campaign is a great idea on paper, but the execution for this one was as dry as overcooked turkey.

Aug 28, 2019

NTUC Fairprice and 100 Plus feel the love from Singaporeans

Both brands, while very different, use both heritage and relevance to put other local brands in the shade.