Ad Nut
Feb 22, 2021

Eugene Cheong's new 'e' agency launches first campaign for MoneyOwl

Unflashy and down-to-earth, the campaigns give practical investing advice to Singaporeans.

Former Ogilvy creative chief Eugene Cheong has launched his first new creative campaigns since launching his new agency, 'e', last November

The spots, which are unpretentious and straight forward, give practical money tips to Singaporeans on behalf of MoneyOwl, a young joint venture between NTUC Enterprise Co-operative and Providend financial advisors. 

The aim of the campaign, which will also appear in print and poster ads, is to make smart investing a focus for everyone, not just the wealthy. 

In a LinkedIn Post, Cheong noted full credit must go to Chuin Ting, Rachel, Bunnarith, Cherie and the team at MoneyOwl "for choosing to be bold instead of being bland."

CREDITS

Client: MoneyOwl
Marketing Team: Rachel Huang, Bunnarith Lo, Cherie Tan
Agency: e
Creative Director: Eugene Cheong
Video Production: Ric Tang / Tangography
Photography: Ric Tang / Tangography
Media: InstaMedia Labs

Source:
Campaign Asia

Related Articles

Just Published

1 day ago

Creative Minds: Gian Nealega is a believer in the ...

Grit, determination, persistence and a whole lot of creativity has helped Dentsu Creative Philippines Gian Nealega shift lanes from training to be a nurse to becoming a creative leader.

1 day ago

Women to Watch 2024: Shilpa Sinha, McCann Worldgroup

Sinha’s strategic leadership at McCann Worldgroup unites cultural insight with creative impact. She also advocates for inclusive representation across regional and global work.

1 day ago

M&A deals continued to decline in 2024: COMVergence

Even as overall dealmaking declines, certain sectors such as ecommerce continue to be a major draw.