online
Decoding the shifts in online consumer behaviour during Ramadan
App usage in Indonesia surges during Ramadan, especially for shopping and entertainment. Community-based strategies and personalization are key to brand success.
Dust, cook, listen, repeat: Audible enthralls listeners whilst juggling mundane chores
The online audiobook and podcast service’s first global ad contrasts the listener's surroundings with the worlds they can imagine, highlighting the immersive nature of audio storytelling.
Creatives screwed up online advertising. Here’s how we can fix it.
The internet deserves better.
How luxury can benefit from Tencent and Alibaba’s thawing relations
The first sign of these two rivals relaxing restrictions on each other came after the Chinese government’s anti-monopoly push in 2021.
‘The world’s largest film festival’: Stunt exposes scale of child sexual abuse material found online
American agency No Fixed Address used AI to generate 85 million film posters that visualize the scale of child sexual abuse material distributed online.
How marketers are trying to recast gender stereotypes in ecommerce
Marketers are grappling with how to reach consumers in the categories they spend the most time and money in, while subverting gender stereotypes in their ecommerce campaigns.
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