open bidding
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Jun 4, 2024
Can curation revive the programmatic open auction?
Campaign explores the value of the open auction for publishers, and whether the risk of vulnerability can be subsided with curation.
Feb 16, 2022
The Trade Desk pulls out of Google's ad auction: What are the ripple effects?
The demand-side platform has developed OpenPath, a product that connects advertisers directly with premium publishers, in the process ditching Google's auction. But it also circumvents adtech intermediaries, drawing ire from the supply side.
Oct 2, 2019
Iflix introduces open bidding
The move will allow more effective and efficient trading against premium brand-safe videos, the platform said.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
