open bidding

Can curation revive the programmatic open auction?
Jun 4, 2024
Shawn Lim

Can curation revive the programmatic open auction?

Campaign explores the value of the open auction for publishers, and whether the risk of vulnerability can be subsided with curation.

The Trade Desk pulls out of Google's ad auction: What are the ripple effects?
Feb 16, 2022
Jessica Goodfellow

The Trade Desk pulls out of Google's ad auction: What are the ripple effects?

The demand-side platform has developed OpenPath, a product that connects advertisers directly with premium publishers, in the process ditching Google's auction. But it also circumvents adtech intermediaries, drawing ire from the supply side.

Iflix introduces open bidding
Oct 2, 2019
Jessica Goodfellow

Iflix introduces open bidding

The move will allow more effective and efficient trading against premium brand-safe videos, the platform said.

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