optimization

How Pizza Hut Taiwan and Appier used AI to optimise online ordering
Apr 8, 2020
Staff Reporters

How Pizza Hut Taiwan and Appier used AI to optimise online ordering

CASE STUDY: A machine-learning system helped hit the right customers with a popup discount offer, increasing conversion rates by 15%.

This lingerie brand replaced its agency with AI and will never go back
Mar 15, 2017
Emily Tan

This lingerie brand replaced its agency with AI and will never go back

Cosabella grew its customer base and tripled its ROI after it 'hired' an AI platform named 'Albert'.

CASE STUDY: Analytics spark UX improvement for energy company
Apr 23, 2015
Staff Reporters

CASE STUDY: Analytics spark UX improvement for energy company

New Zealand energy provider Genesis, with analytics consultant Sparkline, used thorough user-behavious analysis to identify website user-experience improvements that led to a significant increase in conversions and sales.

Five things to consider when optimising premium inventory for online ad campaigns
Nov 21, 2012
Xiaoming Shao

Five things to consider when optimising premium inventory for online ad campaigns

Xiaoming Shao, managing director, APAC, for Maxifier, shares five tips marketers can employ to make sure their online-advertising campaigns are optimised in line with their objectives.

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