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Ginseng campaign reaches out to younger buyers
Mar 13, 2014
Benjamin Li

Ginseng campaign reaches out to younger buyers

HONG KONG - Korean ginseng is popular among affluent consumers to beef up their immune system and keep warm, but Cheong Kwan Jang (CKJ) Korean Ginseng (正官庄高麗參) is hoping to entice younger customers to add the product to their shopping lists.

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