outcomes
PROMOTED
Nov 14, 2018
Why outcomes matter, not just to the CMO
Xaxis Asia's head of outcome media planning opens up about new business models, urging organisations towards real change
Aug 10, 2016
Creativity is great, but ROI comes from results
Creativity is a strong feather in the communications and marketing cap, write Hemant Batra of AdFactors PR, but it should not come before the most important aspect of any project: business results.
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