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Cannes Lions: 2018 APAC winners scorecard
Jun 26, 2018
Faaez Samadi

Cannes Lions: 2018 APAC winners scorecard

Overall it was a markedly underwhelming year for the region on the numbers, but key differences at this year’s festival may have contributed.

ZenithOptimedia increases global ad spend forecast
Jul 20, 2010
Mark Banham

ZenithOptimedia increases global ad spend forecast

GLOBAL - ZenithOptimedia has increased its forecast for global ad expenditure growth from 2.2 to 3.5 per cent during 2010 and stated it is not expecting a 'double dip' recession but is "still cautious" about the market.

ZenithOptimedia increases global ad spend forecast
Jul 20, 2010
Mark Banham

ZenithOptimedia increases global ad spend forecast

GLOBAL - ZenithOptimedia has increased its forecast for global ad expenditure growth from 2.2 to 3.5 per cent during 2010 and stated it is not expecting a 'double dip' recession but is "still cautious" about the market.

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