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CASE STUDY: Pak Fook Granny wanted for HK$1 million
Jul 26, 2010
Staff Reporters

CASE STUDY: Pak Fook Granny wanted for HK$1 million

Pak Fook, a soy product line under Nestle in Hong Kong, has launched a campaign to find its new brand ambassador with two conditions - 45 years old or above and already a grandmother.

CASE STUDY: Pak Fook Granny wanted for HK$1 million
Jul 26, 2010
Staff Reporters

CASE STUDY: Pak Fook Granny wanted for HK$1 million

Pak Fook, a soy product line under Nestle in Hong Kong, has launched a campaign to find its new brand ambassador with two conditions - 45 years old or above and already a grandmother.

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