papi jiang

Hell yeah! How to swear in ads and get away with it
Dec 7, 2017
Li Mei Foong

Hell yeah! How to swear in ads and get away with it

After Zomato's recent gamble on the edge of obscenity, Li-Mei Foong explores the intricacies of using expletives in ads without landing yourself in censorship soup.

Papi Jiang: A cautionary tale
Jun 16, 2016
Sam Gaskin

Papi Jiang: A cautionary tale

The rise and fall of China's Jiang Yilei, known to her 12 million Weibo followers as Papi Jiang, has a lesson for brands.

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